Fashion · Omnichannel
Lacoste
Omnichannel without seams
Unifying retail, e-commerce and marketplace channels around one customer record and one stock truth.
Omnichannel commerceInventory syncCRM
Problem
Physical retail, the brand storefront and marketplace channels each had their own pace of truth. Customers experienced the seams — stock mismatches, fragmented loyalty data, divergent return paths.
Approach
We built the integration spine: real-time inventory sync across channels, a unified customer profile, and shared order/return flows. CRM signals became cross-channel events rather than store-bound records.
Outcome
- One inventory truth across retail and digital
- Cross-channel customer profile for marketing & service
- Faster, cleaner returns regardless of channel
“One brand experience whether the customer walks in or scrolls in.”