Sports retail · Licensed merch
GS Store
Fan commerce, match-week ready
A storefront engineered for football-driven traffic patterns — match days, transfer windows, championship moments.
Storefront rebuildCampaign ops
Problem
Football-driven commerce comes in spikes correlated with the calendar of the sport. A traditional retail storefront wasn't calibrated for the asymmetric demand pattern of match-week merchandising.
Approach
We aligned commerce operations with the sporting calendar: pre-cached match-week catalogs, campaign templates wired to fixture data, and storefront performance treated as a fan-experience metric, not just an engineering one.
Outcome
- Match-week storefront performance fans expect
- Campaign templates wired to fixture cadence
- Operations aligned with the sporting calendar
“Commerce that runs on the rhythm of the match calendar.”